This M deals with the external transactions and value propositions with respect to comparison to benchmarks:
- E; encompassing the virtual reality realm and its impact on the firm internally
- Pricing; how to put a price tag that appeals to customers
- Product design; how to develop a product that deliver value to the customer according to their view
- Competition; where is the firm located when compared to its rivals
- Packaging; the major role that package play and how to benefit from it